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Booking gigs can be a grueling and time-consuming endeavor, often involving countless emails, phone calls, and even in-person visits without guaranteed results. However, persistence pays off. When I booked my first international tour, it took nearly 1,000 emails for just a dozen gigs. Subsequent tours required significantly fewer outreach efforts for more gigs, proving that experience streamlines the process.
Booking locally has its advantages, like the opportunity to scope out venues in person and engage directly with booking agents. Before approaching venues, assemble your band and perform wherever possible—open mics, birthday parties, office events. Even if the audience is sparse or your band isn't yet at its peak, exposure and experience are invaluable.
So, don't wait for luck to strike; put in the groundwork. It takes courage and a bit of ego-swallowing, but that's the path to securing the gigs of your dreams.
To get called for gigs, proactive networking is key. Step out and go where potential hirers are. Attend other musicians' shows, visit music conferences, and participate in networking events. Frequent places where musicians and artists congregate—bars, cafes, concerts, and jam sessions.
Always carry business cards to hand out when the moment is right, but don't force it. Maintain a positive attitude and uphold professional conduct at all times. Despite the digital age, word-of-mouth remains a powerful tool for landing gigs. So, keep your "A" game consistent to build a solid reputation.
To catch the attention of venues, a high-quality demo is non-negotiable. Before you even think of approaching venues, ensure your demo showcases your talent effectively. Clearly label the demo with essential details: your group name, music genre, and contact information. Venue managers often sift through numerous demos and may disregard yours if they have to search for these basic details. Streamline the process for them, and you'll enhance your chances of getting noticed.
Having video representation can go a long way in getting you booked. It doesn't need to be anything fancy, a simple iPhone video with a single microphone can be enough. Just make sure it shows very clearly what you do, and make sure your performance is great!
Consistency and professionalism are key to sustaining a career in music. Always arrive on time, be well-prepared, and give your best performance. Being reliable will earn you a reputation for professionalism and keep you on people's call lists. Keep your ego in check to maintain a positive atmosphere. Remember, if you're hired for a gig, your primary role is to serve the client's needs. Be approachable and open to requests; a negative attitude can quickly turn off employers and colleagues, potentially leading to fewer opportunities.
No matter how big or how small the gig is, nail it! Show up well prepared with all your gear tuned up and ready to go. Make sure you know all of the tune.
Find bands who have a larger following than you and ask if you can be the opener. There is often very little pay for these types of situations, but the exposure can be worth your while. You will make new connections in the music industry, and might even make some new fans.
Leverage social media platforms like Facebook to network with fellow musicians and research potential venues or collaborators. Become an active member in local musicians' Facebook groups, engage in discussions, and don't hesitate to ask questions. This online networking often translates to real-world opportunities, increasing the likelihood of face-to-face encounters with industry professionals.
www.gigsalad.com is a great website for getting professional-level, paid gigs.You create a profile stating what type of music and events you specialize in and then you receive notifications when someone is looking for music that fits your specialty. You bid on the gig, and if you're accepted then Gigsalad takes care of the payment and sends you a deposit, with only a very small commission fee.
I have been using it for years and have made thousands of dollars from this site.
Start small and work your way up. Be diligent and you are sure to persevere. If you work hard enough then people will take notice, they will come to your concerts, and the venues will book you. If you are lucky enough you might even get a booking agent to work with you.
But don't give up! The music industry is a difficult beast to navigate, but it is worth the effort and you can achieve things beyond your wildest dreams if you just simply put in the necessary work.
If you have any further questions, or want to add something to this article then leave a comment below!
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by: Brandon Goodwin
Montreal, QC, Canada
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Hey!!!
Interested in studying with Brandon? He does in-studio lessons in Montreal, Canada, and is also taking virtual students. Contact him HERE, or on the drum studio's Facebook Page to setup a lesson!
